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“If your business is not on the internet, then your business will be out of business” – Bill Gates

  1. Why do you need digital marketing for your business

    With smartphones in nearly everyone’s hands today, accessing the latest information
    about products and services has never been easier. Staying connected with our friends, family
    and even customers has become seamless opening up infinite possibilities for business. Digital
    marketing utilizes this opportunity and enables modern businesses to push through the
    limitations set by traditional marketing. Digital marketing works through social media and other
    digital channels to help businesses efficiently generate widespread awareness, announce new
    products and offers and engage with their target audience. This effectively attracts more
    customers and provides valuable insights into audience interactions. Now businesses can reach
    potential customers from every corner of the globe leading to increased sales and profits.

  2. How is digital marketing different from traditional marketing

    Traditional marketing makes use of offline methods like print, television, radio, billboards,
    magazines to communicate to customers whereas digital marketing uses internet and online
    media. Digital methods can easily reach more customers both locally and globally compared to
    traditional. Each business has a specific group of people as their target audience. While
    traditional marketing offers only limited and local audience targeting, Digital marketing can
    broadly and specifically target the exact audience for whom the product and services are
    designed. The contents can even be modified after publishing allowing businesses to track and
    analyze how well they are doing in real time for optimizing them to achieve best results. Digital
    marketing can make customers interact with the promotional and marketing contents and the
    most exciting part is that it is more effective and less expensive than traditional marketing.

  3. What is a digital marketing strategy

    A digital marketing strategy is a multi level plan or framework developed by a company
    to build a strong online presence and connect with its target audience across different digital
    platforms. The primary objective is to convert the audience into leads or customers. Digital
    marketing strategy is accomplished mainly through social media marketing (SMM), search
    engine marketing (SEM) and paid promotion (Advertising). Social media marketing involves
    publishing creative contents and engaging with the target audience through major social media
    platforms like Facebook, Instagram and WhatsApp. Search engine marketing is a marketing
    strategy that promotes web pages and websites by increasing their visibility in search engine
    results pages (SERPs) primarily through paid advertising and organically through search engine
    optimization (SEO).

  4. How can smaller companies stand out against bigger firms in digital marketing

    Segmenting the audience by knowing the preferences of the local target audience and
    planning digital marketing strategy accordingly can give smaller companies a big head start.
    Understanding what your local customer wants helps the most to find the different ways to
    segment your target audience and the best ways to market to them effectively. This will attract
    new customers and retain the old ones. Most customers need to see a brand’s name seven times
    before they even think about doing business with them. So, the more you can get your name out
    there with local customers, the better shot you have at standing up against big brands that already
    have brand recognition. Delivering excellent customer service can distinguish your business from the
    bigger ones as 90% of the people make decisions based on customer service as they give more
    importance to relationships and experiences.

  5. What are the common mistakes that companies commit in digital marketing

    Targeting the wrong audience assuming everyone is your customer and crafting generic
    posts and captions can result in our promotional contents getting scrolled down the screen and
    go unrecognized among other contents. Consistency plays an important role in brand
    recognition. Watching our contents popping up in customers’ feeds consistently can familiarize
    our brand with our target audience. Sharing interesting brand stories and contents relevant to
    currently trending events can make customers feel relatable and grab their attention, getting
    them to engage. Failing to do this is a big mistake you cannot afford to make. 93% of online
    experiences begin with a search engine according to google search statistics reported by
    search engine journal. Search engines are highly sensitive – it adapts to changing algorithms
    and user behavior multiples times every single day. Not optimizing your web contents with the
    right keywords and giving more importance to quantity rather than quality can make your
    website rank lower in the results page resulting in low web traffic.

  6. Why is digital marketing the future of business

    Smartphones have become the single most important point of communication and the
    window into the outside world. The future will not be different as smartphones are becoming
    more advanced and handy with lots of new features added almost everyday and owning a
    quality smartphone has become a general norm. Businesses have the greatest advantage in
    this scenario as promotional advertising can be highly personalized with the inputs from digital
    marketing tools and they can be targeted to the exact people who share the same interests.
    Combining both these techniques has proved very effective in growing the customer base and
    achieving high conversion rates. Every single one of us has experiences of ads showing up in
    our feeds about the things that we discussed with our friends or family the other day. The time
    we spend online, web pages we visit and products that we browse are all monitored on a daily
    basis for targeting purposes which makes it highly relevant to the user. Taking into account all
    the opportunities and possibilities opened up by the internet and the continuing trends, it will not
    be an exaggeration to say that without digital marketing, businesses cannot sustain in the long
    run.
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